Beyond the labels: Aligning your creative business with your goals

Strategic Planning To Build a Business You Love

In the handmade business community, terms like “hobby” and “business” can feel loaded.

If you’ve ever felt unsure about whether your creative endeavor qualifies as more than a hobby or if you’ve felt like talking about your business gets you nothing but skeptical glances from family members, you’re not alone.

Many creatives wrestle with these labels, unsure of where they fit or where they even want them to fit.

Here’s the thing: Neither path is better or worse—it’s all about alignment with your goals and expectations.

But understanding where you stand can help you make better decisions about your work and where you want it to go.

Note: This isn’t about creating a dividing line between “serious” businesses and “just for fun” hobbies—it’s about honoring your goals.

Let’s dive into what makes these two things different and see where you land.

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