Authority Marketing

How to Position Yourself as an Expert

Author

Jeandre Gerber
December 02, 2019

We’re in the final quarter of 2019 and with the holiday season on the verge of being over, it’s important to start thinking about next year and how you’re going to position yourself to maximize revenue. 

In the past, I have spoken thoroughly on several different marketing tricks and tips to help you increase sales. This time around, we’ll be focusing on the concept of Authority Marketing and how it can establish you and your business as leaders in your niche. While this doesn’t seem to be a concept that would apply to Etsy stores or any other type of digital commerce platform, using this concept correctly can help in any market. 

But first, what exactly is Authority Marketing?

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