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Augment your reality with DaVinci Eye
Tech tools to augment your creative process

The wheel of technology evolution keeps turning. There are many technologies that make disruptive changes to our industry. There are also technologies that can help us transform and improve our processes.
I’ve been exploring Augment Reality products with one foot firmly planted in technology, and the other in the creative industry. Can AR tools augment existing processes? Is there enough value in what they can bring to merit the time and effort to adjust your processes?
Before we dive into these questions, let’s explore AR a little more. The Oxford languages dictionary defines AR as “a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.” It’s basically an image projector.

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