Amazon Handmade 101: A Guide for Makers and Handmade Business Owners

Platforms and Marketplaces for selling your products

Author

Dana Midkiff
July 18, 2024

Hey there, crafters and creators! Curious about Amazon Handmade? This special part of Amazon is where unique, handcrafted items find a new home, reaching customers who appreciate the love and effort put into each piece. Whether you knit cozy scarves or mold beautiful pottery, Amazon Handmade could be your next big opportunity.  It was for me back in 2015 and still continues to be my best platform nine years later. This guide will introduce you to the platform, explain who it’s for, and help you decide if it’s the right marketplace for your crafts.

What is Amazon Handmade?

Amazon Handmade is a marketplace within Amazon dedicated to handmade goods. Here, shoppers can find products made with care and your personal touch, from jewelry and clothing to home decor and art. Unlike the broader “regular Amazon” market, where products can range from mass-produced items to electronics, Amazon Handmade focuses solely on products crafted by people like you and me. It’s a place where the skill, artistry and story that make up each item can shine through.

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