Looking for that special something to make your product stand out and catch the customer’s eye?  Last month we shared an article on how soap packaging can help create a product that stands out.  This month we are bringing a number of creative soap design ideas. These ideas help make the soap itself stand out. In these examples, you will see examples where packaging is used to augment the soap. In other’s you will see where the soap is eye catching and stands alone without necessarily adding a lot of packaging. 

These artisans are expanding the range of customers that would be interested in their products. Each of these products has gotten more specific in their target niche and seen great success with their products. Getting more specific about their niche also allows them to get more specific in their marketing to their target audience. Throughout their stories, you can see examples for how they are executing their strategies with these products. 

We hope seeing all these creative ideas gives you new ideas to consider for your products. We are proud to have soap makers from around the world included in this article- Click on the individual images to jump to their specific stories.

All of these products started as experiments by the artisans. They require trial and error to get just right.  What creative idea do these designs inspire for your work?

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