6 Inspiring Examples of Handmade Business Branding

Discover 6 inspiring handmade businesses that prove powerful branding goes beyond logos—learn how storytelling can transform your craft into a compelling brand.

Author

Anna Turner
June 01, 2020

There’s a big difference between running a successful business and having a hobby. And that difference is branding. Your branding is who you are, what sets you apart from competitors. It’s who you attract and who you’ll sell to. Your branding tells your story, what inspired you to start your business, and it’s what will attract your tribe and your community.

Visually, a brand is made up of several different elements such as logo, color, fonts, etc. But your visual identity is just the first step. A successful brand has a story to tell because that’s what sells. In the words of Seth Godin, “People do not buy goods and services. They buy relationships, stories, and magic.”

Whether you’re a new seller or an established business, it’s never too late to write your brand story. To help you get started, I’ve put together a list of 6 inspiring handmade businesses that utilize storytelling to build their brand.

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