4 creative ways to use Instagram stories as a business

About a year ago, in August 2016, Instagram rolled out a new Snapchat-like feature called Instagram Stories. Exactly like on Snapchat, users can post an unlimited amount of photo and video content that stays attached to their profile for 24 hours and then disappears. A clever feature to highlight content that might not fit the aesthetic of your feed, be relevant enough to stay on your profile, or simply to take customers behind the scenes of your business, Instagram Stories has become a crucial tool for marketers and businesses. 

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