3 Strategies to Grow Your Etsy Business with LinkedIn

LinkedIn is the social media network for building professional connections. However, the term “professional” may have caused you to think twice about using LinkedIn to get clients for your Etsy business. After all, your target client isn’t necessarily people in the corporate world, or could it be?

Your professional network on LinkedIn has a two-fold effect. First, it’ll help you create some corporate connections that can lead to lucrative partnerships. Even if you don’t attract individual buyers, you could get the attention of some corporate offices who want to buy Christmas gifts for their employees. Second, it’ll help you connect with like-minded Etsy sellers who, for instance, are willing to collaborate with you.

Let’s discuss how you can get both benefits. We’ll start by looking at examples of three Etsy sellers who are currently using LinkedIn to promote their Etsy stores. We’ll then look at the strategies you can use to secure lucrative partnerships, connect with like-minded artisans, and grow your brand.

3 Etsy Shop Owners Already on LinkedIn 

Barbara Madaio

Barbara Madaio is the owner of SummersCo, an Etsy store that sells summer cottage home vintage books and antiques. She promotes her store on LinkedIn by including a link to her store in the Experiences section of her profile. 

Tips for your profile:

• Write about your duties and responsibilities as an Etsy store owner in the Experience section of your LinkedIn profile.

• Fill in the Feature section and give your store more highlights.

• Include hashtags and keywords for your niche to increase the chances that you’ll get discovered.

Vallee Rose

Vallee Rose is the owner of the Enchanted Rose Shop on Etsy. She’s added a bit more detail to her LinkedIn profile about her handmade businesses, including information about her account on Redbubble.

Tips for your profile:

• Include the name of your Etsy store in your LinkedIn tagline.

• Describe what you do as a store owner in the Experiences section.

• Include popular hashtags.

• Be specific about what you sell.

Brianna Sanchez

Brianna Sanchez is the owner of Sugadollyz Kreationz, an Etsy store that sells T-Shirts and onesies with fun prints. 

Tips for your profile:

• Use the Featured section fully so that your Etsy store gets the visibility it deserves.

• Explain how what you sell can solve the challenges of your target audience.

3 Strong Strategies for Building Corporate Connections for Your Etsy Store