20 genius blog post ideas for your handmade business

Author

Tracy Matthews
May 02, 2016

One of the most effective ways to connect with your audience is to maintain a blog. I first started blogging back in 2006 with my first jewelry business, Tracy Matthews Designs Inc. In the beginning, I frankly had no clue about the purpose of a blog, and would often write unplanned, stream-of-consciousness posts.

Fast forward to today and I treat my jewelry blog more like a magazine, covering topics that truly attract and resonate with my DREAM Clients. Blogging is important for any handmade business because it drives traffic to your site (SEO), it helps convert prospects into buyers, and it helps build credibility for your brand.

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