2 minute trick to optimize images and improve website speed

One of the most challenging parts of owning a small business is wearing ALL the hats. Marketing, sales, making product, and being your own IT support is difficult.

Website page speed is a nebulous problem that can show up as you keep adding more images to your site. You can spend hours getting the perfect photography set up and loaded on the page. And then you load the page and ……. ugh. It’s really slow.

Different platforms have their own features for how they handle image optimization. What do you do in a case where you see your page loading slow?

There is a free open source tool available that can help you convert and shrink images. Add this step as part of your process before you load images.

Using Squoosh to shrink image sizes