Video marketing essentials: Going viral

Going viral is (justifiably) considered by many to be the holy grail of video marketing. It’s just about the best thing that can happen to you and/or your company when it comes to your video approach. As such, everyone wants their video, be it an explainer, a how-to, or even a testimonial, to “go viral.” If only it were that easy.

The goal and the problem with virality, however, are one in the same. While certain measures can be taken to set yourself up for possible viral success, the true definition of a viral piece of content is often that it succeeds precisely because it’s different, because there’s something particularly unique about it that, many times, wasn’t entirely planned (at least in terms of its eventual, unexpected popularity). And only so many videos can go viral, so planning to do so with your own content is almost impossible. 

This isn’t the whole story when it comes to viral videos, however. We’ll dig deeper in a minute, but exploring the definition of viral success in this way does set us up to discuss just how you and your business might at least position yourself to fall into a parallel camp of “potential viral videos.”

Subscribe to Handmade Seller Magazine to read the rest.