Using SEO tactics to massively grow your Pinterest audience

Use these tips and tricks as you build your presence on Pinterest

Author

Gayane Virabian
August 06, 2018

Pinterest is where millions of people go for inspiration and visual content. In fact, it is one of the most preferred image search websites with over 2 billion monthly searches. Although this number is nowhere close to the amount of Google searches happening per month, Pinterest is still a major player in the image search domain. According to the company’s co-founder and chief product officer, Evan Sharp, Pinterest is a search engine and improving the search quality is a big focus within the company.

Pinterest Search Algorithm

If you treat Pinterest as a search engine, then you need to adopt search engine optimization (SEO) practices to thrive on this platform.

SEO is all about optimizing your content to rank higher in search results. This means you need to understand how the Pinterest search engine works and what are the main ranking factors.

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