Using Product Packaging to Strengthen Your Brand & Increase Sales - Issue 25 is Live!

Discover how Amy from Gabriel's Good Tidings transformed her product packaging to create memorable brand experiences and boost sales in our latest issue.

Learn how Amy strengthened her brand and increased her sales with memorable product packaging.

 Anna VonRosenstiel

“Once Gabriel’s Good Tidings® grew past the lean early years, I wanted to make some changes. I knew that our products, both the LippyClip™ and our keychain wristlets, were fantastic gift items. Based on our sales in heavy gifting seasons, I knew that our customers were purchasing for friends, family, co-workers, team members and more. I wanted to create an amazing customer experience and wanted to stand out from the crowd. When my package arrived in a customer’s mailbox, I wanted them to squeal with excitement and simply enjoy opening the bag.”

artisan photo

Here is a quick preview of what’s inside this issue:

  • Using Product Packaging to Increase Sales – Amy shares how she grew her brand by creating a customer experience that amazes her shoppers and brings them back for more.

  • Finding the Right Influencers to Feature You On Instagram – Instagram is full of people making a living off of promoting products for other companies, but not all influencers are what they appear to be.

  • Entice Customers to Promote You with Share Gates – Wouldn’t it be great if you could offer incentives to buyers who share your products? What if you could do it automatically? Well, with Share gates you can!

  • Optimizing a Checkout Page for Better Conversions – Learn how you can prevent shoppers from bouncing off of your checkout page.

  • Adjusting Levels in Photoshop and Lightroom – Learn a simple trick that quickly adjusts the whites, blacks, and mid-tones of your images for a more professional look.

  • Selling Through Social Media During the Holidays – Tips and tricks for kicking off your holiday marketing with a bang!

  • Getting Your First Sales on Shopify – Sales are proportionate to trust. Here’s how to establish trust as a new online store owner.

  • Communicating with Customers Through Disasters – Hardships happen. Disasters develop. Communication breaks down, but it doesn’t have to if you are a prepared business owner.

Paid subscribers can log in below to directly download the magazine and start reading!

Subscribe to Handmade Seller Magazine to read the rest.

Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Access to this article, plus our entire back catalog
  • • Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
  • • Access to our beautiful quarterly magazine, to read articles online or download
  • • Print subscriptions are also available for addresses in the United States of America