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- The Newsstand - November 2017
The Newsstand - November 2017
Discover Amazon's new Influencer Program: How YouTubers can monetize their channels by recommending products and earning commissions in this game-changing marketing strategy.
Handmade Seller Magazine
November 06, 2017
The New Amazon Influencer Program
If you own and run a YouTube channel with lots of subscribers, we have some great news for you! Now that influencer marketing is a billion dollar industry, Amazon has found a way to tap into the trend with their own Influencer Program. Their system lets you create your own Amazon page that’s filled with products you’ve tried and recommend. It’s a way to earn a commission from the products that you mention in your videos.
The program, for now, is available only to influencers who own a YouTube channel, and Amazon is currently filtering out eligible applications based on the number of followers, engagement metrics, and, of course, the type of content being posted and how relevant it is to Amazon’s products.
How does it work?
The influencer program lets social media influencers get their own custom page where they can showcase their recommended Amazon products. This exclusive page also comes with a vanity URL – a short and memorable URL, which will allow influencers to easily redirect followers to their page and urge them to buy the products mentioned there.
So, every time a follower purchases a product through your page, you get to earn money!
Popular YouTube stars who think they qualify for the program can simply fill out an application form on their website, which will then be manually vetted and verified by Amazon.
But that’s not the end of it. Amazon also says that if you don’t qualify for the program yet, you should keep checking back in because they do plan to introduce some changes in the program’s eligibility requirements over time.
Two Platforms, One Story
Instagram Stories now lets you cross-post to Facebook Stories!
If you’ve never seen anyone put up a story on Facebook, check again. Facebook has just announced that users can now automatically share their Instagram Stories with Facebook Stories!
This feature makes it a lot easier to cross-post on two platforms at once and pretty much eliminates the need for story users to save and re-upload their pictures and videos to share the same thing on each platform, which can be tiresome and can also reduce the quality of the media.
When Facebook Stories rolled out earlier this year, no one seemed too excited about it. Facebook’s sister app, Instagram, however, got the opposite response. Instagram Stories has over 250 million users, a number that leaves even Snapchat Stories behind.
This smart update seems to be Facebook’s way of making people start using their newest Facebook Stories, instead of completely abandoning it in favor of other, more popular story platforms.
Social media platforms seem to be in love with the story feature. After Snapchat Stories surged in popularity, Instagram, Messenger, WhatsApp, and even Facebook, decided they didn’t want to get left behind, and started to roll out stories of their own.
For now, it is only possible to cross-post stories from Instagram to Facebook, but a spokesperson also told TechCrunch that they might roll out the option to cross-post from Facebook to Instagram soon.
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