The art of selling without selling on social media

Today I’d love to share with you a few tips (and even better, a few examples!) to make selling on social media work for your shop. It can feel a little awkward to talk about your products and selling is probably not your favorite part of the job, but sadly… it’s also the most important part! 

In light of what the entire world is currently going through, I’ve been asked a few times how to show up and sell on social media in a way that’s not “insensitive” or “tone-deaf.” 

This prompted me to write this article and give you some advice that you can use not just now but for months and years to come. This advice won’t get old! 

Let’s dive in.

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