Reposting your Facebook content on Instagram is not enough

How to approach Facebook differently than Instagram with examples included

Author

Anna Turner
October 01, 2018

I had a client, who successfully built a community of female entrepreneurs on Facebook with over 15,000-page likes and an engagement rate that puts others to shame. She has a strict editorial calendar. Every Monday morning, she posts an inspirational quote to wish everyone a good start into the week. Every Tuesday and Thursday, she goes live for an audience of 800 women on average to give tips and advice or interview other female business owners. Along with her page, she runs a kick-ass Facebook group with over 9,000 active members that engage and interact with each other daily. Considering her major success, you would think that it’d be a piece of cake for her to build an engaged community on other social networks, for example on Instagram too. Except, it isn’t.

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