PPC on a pauper's budget

How to approach pay per click ads

Author

Makenzi Wood
March 05, 2018

As much as I love free marketing and promotions, sometimes you do have to pay to spread the good word about your business or product. Over the years I’ve come to love PPC ads as a way to find new customers and encourage existing customers to buy more. 

PPC, or pay-per-click, is a type of online advertising. The ad publisher (like Facebook or Google) will show your ads to users on their platform. You typically pay according to how many clicks you get on your ads. These PPC ads are a fantastic way to find targeted traffic for your site with little fuss.

Although I love PPC, it can be pricey if you don’t know what you’re doing. I’ve heard countless PPC billing horror stories over the years, but that doesn’t mean you should be afraid of PPC marketing. 

Here’s how you can do PPC ads and get the most bang for your buck. 

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