Organically Growing Your Artisan Instagram Account Part 4

Discover how visual branding and strategic Instagram design can transform your artisan business's online presence and attract more engaged followers.

Author

Anna Turner
August 05, 2019

Imagine you’re looking at a company’s Instagram page and see various fun, behind-the-scenes images of their office. Wouldn’t it make you believe that they value the happiness of their employees and that their employees love their job? Or what if you find a feed full of client selfies showcasing a product, wouldn’t that show you that people are loving that brand’s products?

The visuals you put out there inform people about who you are as a brand, how people perceive your products, and what you value. That’s why it’s important, even as a small business, to develop a brand identity that tells a consistent, coherent story.

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