IFTTT: Your virtual best friend

Marketing and branding take a lot of time and effort to be successful. Unfortunately, many small business owners, don’t have the time (or enough arms) to run their business and market it at the same time. Outsourcing or hiring help is always an option, but that's not always realistic for companies that have a smaller budget for outsourcing. Outsourcing cuts into your profits and requires managing employees or contractors. 

Fortunately, there are free tools available to make your marketing intuitive, smart, and effortless. The underrated tool, If This Then That (IFTTT), is the key to being more productive while doing the customer outreach your business needs to remain profitable. 

What is IFTTT?

In this day and age, everybody has their favorite apps, tools, and websites. The issue is that they don’t always connect in the ways we’d like them to for business purposes. 

IFTTT is a free automation tool that allows you to connect apps that don’t talk to each other. IFTTT can connect services like email, social media, blogging platform, website, calendar, and even your thermostat. 

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