How to use a Pinterest hole to increase sales

Discover how to leverage the Pinterest 'hole' strategy to boost your sales with proven techniques for increased organic reach and higher click-through rates.

Author

Jeandre Gerber
March 04, 2019

There are many different social media and social sharing sites to choose from. The problem with so many options is that you can easily become paralyzed in regards to where to invest your time effectively. While I could talk about the individual platforms at length, we’ll be focusing on Pinterest today. 

But why Pinterest and not Facebook?

Click-through rates on Pinterest are higher than on Facebook and Pinterest has a wider organic reach (the number of who people see your pins/boards without you having to pay for it). 

In fact, Facebook is quickly losing popularity and I can imagine that over the next five years or so, their market domination will begin to fade. 

This is why diversifying your social media activities is important. 

Today we’ll be discussing an interesting phenomenon on the Pinterest platform and how you can leverage it in your favor to increase sales. What is this phenomenon? 

Subscribe to Handmade Seller Magazine to read the rest.

Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Access to this article, plus our entire back catalog
  • • Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
  • • Access to our beautiful quarterly magazine, to read articles online or download
  • • Print subscriptions are also available for addresses in the United States of America