How To Send Samples and Get More Press for Your Etsy Shop

If you’re a handmade seller, you’re always looking for a way to get your name out there to new customers. Sending samples to media outlets is an effective way to get more press for your Etsy shop and get in front of new buyers. This is the time of year when publications are planning their editorial for the winter months, so if you have a craft business, now is the perfect time to figure out how to get your business featured in a print magazine or blog, especially in their holiday gift guides and recommendations sections. Sending samples is a sure-fire way to increase your chances of getting the most media coverage. It puts your product physically in the hands of decision-makers. What could be better? But it’s also time-consuming and an investment of capital, so it pays to plan your PR blitz for maximum effect. Learn more about how to utilize samples for free press.

Sending Your Samples to Social Media Outlets

Before we jump into the more traditional media outlets, let’s talk about social media. Influencer marketing (getting people with large social media accounts or blogs to promote you) is something we talk about all the time in our magazine because it can be far more effective than using paid ads. That’s why large companies like Addidas and Loreal work with so many influencers. But everyone can use the power of influencer marketing, including you. 

The goal is to find a person within your target market (someone who would normally purchase from you), send them free product(s), and have them post about it on their social media. Ideally, you’d then get more followers and some purchases from their post.

When looking for influencers, here are some things to consider: