How to create promoted pin campaigns

Pinterest is the ultimate inspiration hunting platform for millions of people. What is interesting is that people get so inspired that 61% of them actually make a purchase after seeing business content on the platform. So it came as no surprise when Pinterest also jumped on the advertising bandwagon by introducing Promoted Pins. 

Ads Manager is the paid advertising platform on Pinterest. As an advertiser, you pay to have your most click-worthy pins in front of a wider audience to get more visibility, traffic, or app installs.

Pinterest ad formats

The platform works on a bidding system, similar to the social media giants Facebook and Instagram. However, the variety of formats and advertising options is more limited. Particularly, these are the three ad formats you can use on Pinterest:

1. Promoted Pins. Despite all the hype around video and GIF this year, most of Pinterest content is still in standard image format. We have previously talked about what kind of images get the most clicks on Pinterest, so you can use that knowledge to source some of the best image pins and get them promoted to your target audience using Pinterest Ads Manager.

2. Promoted Video Pins. Video pins are the type of content reserved for business accounts only, preventing random user-generated low-quality videos from overcrowding the platform. This itself is a huge bonus for brands. When you add up the advertising opportunity, it can turn into quite a captivating ad format for Pinterest users. Note that video pins, just like on Facebook and Instagram, autoplay when users scroll by, earning more impressions and views.

3. Promoted App Pins. This ad format allows you to promote your app to the Pinterest audience and get installs right on the platform. App pins can actually be very effective given that 80% of Pinterest traffic is mobile and 55% of all pinners use the platform specifically to find or shop for new products.

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