How the Pinterest Algorithm Works Going into 2021

Oh boy! Pinterest is keeping us ON OUR TOES. Pinterest ha been implementing some pretty serious changes this year to the way the platform works (aka, their algorithm), changes that are here to stay. In a nutshell, the focus is now on quality VS. quantity and that changes quite a few things when it comes to using it to promote your handmade shop and products successfully. 

So in this video, we are going to: 

1. Go over those changes and what they mean: how much should you be pinning to respect the new guidelines and avoid being marked as SPAM?

2. What on earth are fresh pins exactly and do you really need to focus on them to get results from Pinterest? (spoiler alert: the answer will be yes) and

3. How to create a ton of fresh pins for every single one of your handmade products in as little time as possible? I’ll show you how to create over 20 pins in 20 minutes with easy to use tools. 

We’ve got some ground to cover so without further ado, let’s dive in!

In this article, I really want to focus on the main changes that Pinterest has seen lately and how this might affect your Pinterest marketing strategy, as well as give you tips to make sure you can adapt quickly and give Pinterest what Pinterest wants. I am not going to cover the basics of Pinterest: what it is and how it works.

So… if you’re completely NEW to Pinterest, you might find this article a little too advanced, in which case I’d recommend that instead, you read my other blog post called “How to get started using Pinterest for your handmade shop in 9 steps” which is a GREAT introduction to using Pinterest for your handmade business – and then you should totally come back to this one.

Now with that out of the way, let’s get into it!