Finding a Niche for Your Handmade Business

Do you ever find yourself shopping for something very specific? These days, especially when shopping online, it’s easier than ever to find exactly what we need when we go to look for it.

You want a pan that makes emoji faced pancakes?

You got it.

You want a llama shaped wine charm to sit on the rim of your prized cabernet?

Nooooo problem.

When you go to buy your 4 year old nephew a birthday gift, do you go online and Google “kid toys”? 

Of course not. If you did, you’d be digging through thousands of toys that weren’t right for him, his interests, or his age.

Instead, you think about what he would love to play with and what would make him happy. You think about how he’s obsessed with dinosaurs and bugs, and how his favorite tractor themed lunchbox just recently got lost at his pre-school.

So you would base your search off these very specific facts and your searches would naturally look more like “tractor lunchbox” or “bug catching kit for kids”. 

What I’m getting at is that in general, we are usually shopping for something very specific because we know we can probably find it.

Now, how can handmade business owners use this information to get found and sell their work?

Well, it all comes down to finding and owning your handmade business niche.