Find the right influencers for your Instagram campaign

We have already established that consumers trust recommendations from people they know (whether that is in real life or online) more than a brand itself. Working with so-called “influencers” is almost inevitable in 2017, despite the fact that one-third of marketers still don’t believe in the power of influencers. However, you don’t have to be a marketer to understand and utilize the impact influencers have in their community.

Finding the right influencers for your brand can be a draining task because Instagram is full of starlets and social media celebrities that make a living promoting products they don’t even use. The one thing you have to keep in mind when launching an influencer campaign is that “True influence drives action, not just awareness” (Jay Baer). While celebrities with several thousand followers certainly expose your brand to a large number of people, their posts do not necessarily produce new clients or inquiries.

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