Feed your soul and your business with purpose-driven marketing

Everybody knows about TOMS shoes. They’re famous for their “Buy One, Give One” campaign, which shipped one pair of shoes to a person in need for every pair sold.

And you know what? It was hugely successful. TOMS sales soared as a result of their BOGO campaign. The TOMS campaign is a perfect example of purposedriven marketing done right. You don’t need a crazy budget or large scale to benefit from purpose-driven marketing,

What is purpose-driven marketing?

Purpose-driven marketing combines a charitable cause with your product or service. It’s essentially a form of activism by doing what you do best: Business. The goal is to do good through your business, either in the form of donating liquid cash or providing much-needed resources (i.e., shoes) to people in need.

Purpose-driven marketing is already incredibly popular during the holidays, and it encourages people to get into the spirit of giving back in an effortless way that can still make a difference. It also has the potential to increase a business’s sales in a way that’s genuine and philanthropic (but don’t do this just to increase sales).

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