7 Creative Ways Handmade Sellers Are Using Instagram Reels for Their Business

Instagram Reels provides new ways to engage your audience and showcase your products.

Similar to TikTok, Instagram Reels allows users to create fun and entertaining short video clips. You can speed up or slow down your videos, add filters and AR effects, and, of course, music. “A key element to [TikTok’s and Instagram Reels’] success is the love of music by all age groups,” explains Gregory Galant, co-founder of the Shorty Awards. From celebrities to influencers and everyday people, we’re all looking for new ways to connect with others and express ourselves. And what better way to do that than through a viral dance challenge?

But quirky dance videos aren’t the only thing worth sharing. Since its launch, Instagram Reels has seen various creative videos gain up to 5M views, e.g. this Louis Vuitton Reel. Whether you’re sharing a quick tutorial or film a short studio vlog, the possibilities to express your creativity and grow your brand on Instagram Reels are endless.

Read on to learn how you can create Reels on Instagram and see what other E-commerce sellers are sharing.

How to Create Reels on Instagram

1. Before you start, make sure you’ve downloaded the latest version of the Instagram app.

2. In your Home feed, swipe left or tap the camera symbol in the top left to open the Instagram camera.

3. At the bottom of your camera screen, tap Reels.

4. Tap the record button to film one or several short clips that will make up your Reel. Adjust your timing, speed, or use your favorite Instagram Story filter to make your Reel stand out.

5. Once you’ve filmed your clip(s), get creative with Instagram’s editing tools and add texts, gifs, or emojis, and your favorite song.

6. Write a short caption and post your Reel to your Instagram feed or Story. Don’t forget that if you post your Reel to your Instagram Story, it will only be available for 24 hours. If you’re not ready to share it quite yet, you can save the Reel to your drafts and keep working on it later on.

7 Creative Ways Sellers Are Using Instagram Reels