5 Color Psychology Tips to Sell More Products on Etsy & In Stores

For handmade sellers, sometimes just getting your online store up and running is the greatest challenge of all. Early on, many sellers embrace the entrepreneurial thinking of having a minimum viable product (MVP), or a version that’s good enough to sell, but that may require some changes to support quality, marketability, or general appeal over time.

Regardless of how well refined your product is, in your online store or even retail space – if you have one – your product needs to be displayed in a way that supports sales and invites curiosity. Through the years, visual merchandisers have embraced color psychology to help them make decisions about how to best present products in virtual and physical environments. These decisions can entice action, build brand loyalty and even improve sales.

“Color psychology studies how colors influence mood and decision-making, and it’s important to remember that there’s no one-size-fits-all approach for how to use colors.”

Here are some color psychology tips to support your visual merchandising strategy.