4 growth tactics to use in your next Instagram marketing campaign

Having doubled its user base to 700 million in just two years, Instagram is on its way to join the billion-user club alongside Facebook, Messenger, and WhatsApp. The social media giant isn’t simply a must for companies and individuals trying to get online exposure; it’s the cornerstone of everything visual that your business has to offer to the eyes of both existing and potential customers.

That being said, there is also a flip side to think about: Over 70% of Instagram posts don’t get seen by users. Think about all the hard work you put into your marketing efforts, which can simply get lost in the bottomless ocean of daily posts. It’s a bummer, but why does this happen?

The simple answer is that it’s not the same platform as it used to be. Posting consistently, replying to comments promptly, and following your customers will only get you so far, but those can’t be used to grow your followers forever. In fact, these actions have become the norm for all social media platforms nowadays. To grow your follower base, you need to dig deeper and find new ways to make your posts reachable, noticeable, and memorable. Here are four growth tactics to use in your next marketing campaign.

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