10 Creative Ways Sellers Are Packaging Their Products

Brown paper packages tied up with strings, these are a few of my favorite things….

Whether you are brand new to Etsy or an established seller with thousands of sales under your belt, there is no better feeling than receiving a glowing review from a happy customer. Possibly the only thing better would be turning that shopper into a repeat customer. Have you ever considered how creative Etsy packaging could help with that?

There are a myriad of pieces that go into creating a positive customer experience including Etsy storefront aesthetics, product imagery, clear and concise product descriptions, customer service, shipping time, and packaging. 

How you package an order is almost as important as what you are packaging, so we are going to explore packaging—looking at the outer packaging as well as checking out the inside to see what goodies sellers are including with their product deliveries.

A peek at how sellers are packaging their products...

In the beginning, you’ll want to do some trial and error with your packaging to figure out what works and what doesn’t work. Some things you might absolutely love, but as your shop grows, you’ll find these things are taking a good chunk out of your profits. Once you find something that’s doable for you and your customers are responding with rave reviews, stick with it. Consistency is the key to growing customer relationships and building brand loyalty. 

Packaging doesn’t have to be complicated, but it does need to be consistent and on-brand. Packaging can be as simple as using recycled paper, ribbon, and a gift tag. @artbycritter keeps it fresh and professional with ribbon and a custom tag, and the brown wrapping provides that touch of intrigue. Furrycouturedesigns also employs brown paper wrapping with twine for her dog collars and accessories, intentionally using design elements in the packaging to accentuate the products one-of-a-kind details.

Here's their packaging. 🡣